There is no method to doing this, so trust your instincts and have a little fun with it. Start by creating a line or shape that will provide the path for the slogan.

Next, click the Type on a Path tool and click the line itself. Then, start typing! Your image should feel harmonious. Keep an open mind to trying out serif, sans serif or script fonts, as well as the latest font trends.

In this case, be extra careful with your font choices because the characters themselves will carry so much meaning and personality. Pay attention to and play with contrast, spacing and weights. Combine multiple letterforms, add subtle meaning to some letters or throw in a container or separator of some kind.

Modify the letters by removing or adding to them, or even create your own, new set of letters. Notice how every version of these has a different mood and expresses different emotions? While working with wordmarks, find letterforms that are super expressive with an aesthetic that is very closely tied to what the brand does.

When you start adding color, make sure the colors you use make sense for the brand. Start by learning a little about logo colors , color theory and color trends , and then select color combinations that complement each other.

You can have great contrast by using only pastels. First, select the elements that need color. Then, click the Shape Builder tool and hover over the spaces that need color. Once you have every shape created, you can start playing with colors! Start by grouping all elements that will have the same color.

This will make it easier for you to change colors later. Then, select all the elements you wish to change, click the Recolor Artwork function on the toolbar and start adjusting the color values. When your logo looks perfect, put together a nice presentation for your client.

Make sure you show every iteration of the logo, including different color versions. Keep it simple, clean and clear. Having a great logo design is not enough.

You also need the right files to use the logo in multiple mediums. So make sure you send your client every file they will possibly need. Typically, that includes horizontal and vertical versions, as well as full-color, black-and-white, black only, and white only versions of each.

Organize your files by properly naming them. As challenging as diving into the logo designing process may look like, if you know what steps to take it just becomes a fun process!

Just remember to be bold, dare to try new things and get out of your comfort zone and, most importantly, to have fun! Want to learn more about logo design? Check out our article on how to design a logo. Designers, check out these contests so you can start building your career. Get a design. Mad Monk Brewing logo by Sava Stoic. Brewery logo by CBT. Musquy logo by minimalexa.

Check your inbox. Want to learn how to create the perfect logo? Get the free logo ebook! Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo which you can opt-out of anytime. Looks like something went wrong. Get the ebook! Want a professional designer to design a logo for you? Work with our talented designers to make it happen. Get a logo. Current design contests Designers, check out these contests so you can start building your career.

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